Evangelicals have the rapture. Apple true believers have something you might call the 'macture.' It's the idea that, one day, Apple will hit a kind of tipping point and become the computer of choice for the masses. Is it time to drink that Kool Aid? eWeek's David Morgenstern made a smart case yesterday that the time is now:
...Apple over the past five years has executed successfully on a technology and business strategy that puts a thick computing platform in the middle of digital workflows. This plan was articulated before the release of Mac OS X.Care to comment on this?
The company now offers its users an elegant hardware platform, a robust graphics foundation in its operating system, support for rich content standards, and most importantly, a solid list of solution-based programs for content creation and management from Apple and its software developers.
Guess what? Real customers, not just gamers, want performance, will buy performance and can use it. Apple is counting on it.
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