Bored by Apple

When Intel CEO Paul Otellini introduced Apple Computer's marketing guy Phil Schiller on stage at the Intel Developer Forum in San Francisco, I thought, "Cool. Wonder what Apple has to say." After all, it was the first time an Apple ambassador showed up at IDF. Instead of an interesting talk or even some amazing demo, Phil went on and on about what Intel-inside machines Apple launched this year. My eyes glazed over. A history lesson. But Paul didn't disappoint. He laid out an aggressive product offering timeline for the next five years.